Every event planner obsesses over the lineup, the lighting, the layout. But there's one question that doesn't get nearly enough attention until something goes wrong:
If a guest needs help right now, can they get it fast?
At Stratagem 98, we built MyEventAlly because the answer at most events is still: not fast enough. Guests fumble for a staff member in a crowd. Security misses a radio call. Medical teams don't know where to go. Precious minutes slip by.
That ends now.
Modern events draw tens of thousands, but most safety infrastructure hasn't kept pace.
The Gap in Every Event's Safety Plan
Think about the last big event you attended or organized. There were probably guards at the entrances, cameras overhead, maybe a first aid tent near the back. Standard stuff. Solid, even.
But what happens when a guest feels unsafe in section 14? Or someone collapses near the food trucks, and the nearest staff member is 200 feet away dealing with something else?
The traditional safety stack - guards, radios, cameras - was built for a world before smartphones. It relies on staff noticing problems, or guests physically finding help. In a crowd of thousands, that's a gamble.
Modern events need a modern safety layer. One that puts the power directly in every attendee's pocket.
Traditional security works, but it can't be everywhere at once. Technology bridges the gap.
What MyEventAlly Actually Does
MyEventAlly is a mobile safety app built specifically for venues and event coordinators. It creates a dedicated, direct channel between guests and your on-site security or medical team - no 911 holds, no shouting over music, no hoping someone sees something.
When a guest needs help, they open the app and send an alert. That alert doesn't just say "help." It sends:
- Their exact location - so your team moves directly to the right spot
- In-app text - for quick context on what's happening
- Photos - so staff can assess the situation before they arrive
- 20-second voice recordings - because sometimes you need to hear it to understand it
Your team gets everything they need to respond fast and respond right. And for attendees? It's completely free to use.
MyEventAlly puts real-time safety tools directly in every attendee's pocket, free of charge.
10 Ways to Make Your Event Safer This Season
MyEventAlly is the backbone, but great event safety is a full system. Here's how to build one.
1. Give every guest a direct line to help.
Stop depending solely on staff spotting problems in real time. With MyEventAlly, any guest can trigger an alert that reaches your team immediately - with location, context, and media attached. Faster alerts mean faster response.
2. Make location sharing part of your plan.
Finding someone in a 5,000-person venue is hard. MyEventAlly's location sharing eliminates the guessing game. Responders move directly to the guest, not to a general area.
3. Encourage rich incident reporting.
A vague message costs you time. When guests can attach a photo or a voice clip to their alert, your team instantly knows whether they're dealing with a medical emergency or a minor spill, and can respond accordingly.
4. Train staff around one digital safety channel.
Pick a single source of truth for incident response and drill it before doors open. When every staff member, contractor, and volunteer knows that MyEventAlly alerts are the official queue, nothing falls through the cracks.
5. Put safety instructions in every guest's pocket.
Don't hide your safety info on a sign near the bathrooms. Prompt guests to download the app at check-in, on their ticket, or in the welcome email. They should know exactly what to do before they ever need it.
Pre-event staff briefings that include digital safety tools dramatically improve response coordination.
6. Use alert data to improve every event.
Digital safety tools create records. After the event, review where and when incidents occurred, how quickly your team responded, and where bottlenecks appeared. Let real patterns drive your next setup, not guesswork.
7. Bridge the gap between security and medical.
These two teams often operate in silos, which slows everything down when a situation needs both. A shared alert system means both teams see the same information at the same time - location, photos, description - and can coordinate instantly.
8. Look out for solo attendees.
Not everyone comes with a crew. MyEventAlly's party mode lets guests share their live location with friends or family, giving solo attendees a built-in safety net and giving your whole audience peace of mind.
9. Sell safety as a feature, not just a precaution.
Attendees expect more than a guard post. When you market MyEventAlly as part of your event experience - a free, on-demand safety tool powered by real technology - you build trust before the gates even open. That kind of confidence moves tickets.
10. Make safety frictionless.
The best safety systems don't make your event feel like a security checkpoint. They run quietly in the background and show up exactly when needed. MyEventAlly does exactly that: a tap away when something's wrong, invisible when everything's right.
When safety is seamless, attendees focus on what they came for and come back next time.
Safety Is a Feature. Start Treating It Like One.
The events that win long-term aren't just the ones with the best talent or the loudest buzz. They're the ones guests feel good about attending - where they know that if something happens, someone will be there fast.
MyEventAlly was built by Stratagem 98 right here in Indianapolis to close the gap between a guest in need and the team that can help. It's mobile-first, rich with real-time data, and free for every attendee at every participating event.
If you're a venue manager, event coordinator, or festival organizer who wants to upgrade your safety infrastructure before your next event, we want to talk.
MyEventAlly is developed by Stratagem 98 LLC, an Indianapolis-based event app company focused on making events safer through mobile technology. The app is offered at no cost to attendees at participating events. Learn more about MyEventAlly →